Notes on EDDM & direct mail marketing

Practical advice on USPS Every Door Direct Mail®, carrier route mapping, postcard dimensions, and postal regulations.

• USPS RULES · 7 MIN READ

  USPS EDDM size requirements: 6.5x9, 6x11, and 8.5x11 rules made simple

  Complete breakdown of USPS Every Door Direct Mail dimensional standards: length, height, thickness, postal indicia placement, and address label specifications.

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• STRATEGY · 6 MIN READ

  How to pick high-performing carrier routes using USPS demographics

  How to read USPS carrier route maps, filter by median household income and homeownership percentage, and avoid wasting postage on non-target neighborhoods.

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• POSTAL · 5 MIN READ

  EDDM Retail vs. EDDM BMEU: what's the difference?

  Understand 5,000 piece/day retail limits, dropping mail at local post offices vs. business mail entry units (BMEU), postal permits, and bundle preparation.

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• ANALYTICS · 6 MIN READ

  How to track EDDM postcard ROI: dedicated phone lines, URLs, and QR codes

  The exact attribution stack for direct mail campaigns: vanity URLs, dynamic call-tracking numbers, landing page conversion, and calculating true CPA.

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